Performance Marketing Strategy & Operations Lead

About the role

Lead enterprise-wide performance marketing strategy and operations across GM brands. Create standards, frameworks, and operating rhythms; translate business objectives into integrated full-funnel strategies; partner with cross-functional teams to activate, optimize, measure, and scale performance marketing; provide objective strategic counsel, coach teams, and drive global adoption of best practices.

Responsibilities: • Partner with the Director, Global Performance Marketing to define and implement GM's enterprise performance marketing vision, principles, standards, and operating model.

• Set clear expectations across strategy, planning, activation, optimization, experimentation, measurement, and executive communication.

• Create scalable frameworks, playbooks, templates, definitions, and decision tools that improve consistency across brands, channels, agencies, and markets.

• Identify gaps in processes, capabilities, tools, and ways of working, and recommend practical enterprise solutions.

Requirements

• Bachelor's degree.
• Approximately 8-10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines.
• Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment.
• Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement.
• Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance.
• Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization.
• Strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics.
• Ability to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations.
• Strong facilitation, communication, relationship-building, and change-management skills, with the objectivity to challenge constructively and build trust across teams.