Google Ads Analyst

About the role

Google Ads Analyst

Experience: 1+ year in Google Ads/PPC

Industry: Digital Marketing | Paid Media

A paid media agency managing approximately 50 Google Ads accounts is seeking an experienced Google Ads Analyst to manage live client campaigns across e-commerce, healthcare, and professional services. The ideal candidate is analytical, confident making optimization decisions, and comfortable taking ownership of campaign performance across multiple client accounts.

Responsibilities • Manage a portfolio of Google Ads accounts, including budgets, bidding, and performance

• Build and restructure Search, Shopping, and Performance Max campaigns

• Develop keyword and search-term strategies

• Manage negative keywords and match types

• Set up and audit conversion tracking

• Analyze campaign performance and identify opportunities for improvement

• Prepare reports and recommend next steps

• Communicate with clients regarding campaign strategy and results

Requirements

• At least one year of hands-on Google Ads or PPC experience
• Strong understanding of campaign structure, keywords, bidding strategies, and conversion tracking
• Strong analytical skills and proficiency in Excel
• Experience with e-commerce or lead-generation campaigns
• Clear written and verbal communication skills
• Google Ads certification and experience with GA4, Tag Manager, Microsoft Ads, Meta, or Amazon are a plus