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What Are We Looking For? We are seeking a builder and high-impact VP, Mid-Market Sales to launch and lead Hyro's Mid-Market Sales organization, focused on mid-market health systems, independent physician groups, healthcare retail, mid-market health plans, diagnostic centers, and urgent care organizations. This role reports to Hyro's Chief Revenue Officer (CRO). You will build the go-to-market playbook for this newer, high-potential segment, guide your team through competitive, multi-stakeholder deals, and partner closely with executive leadership to scale Hyro's position in the market. You are a leader who combines strategic vision with a builder's mindset and hands-on execution. You understand how mid-sized health systems and healthcare organizations make decisions, and you know how to develop and enforce a predictable, accountable sales operating rhythm for a growing team. Responsibilities Lead, mentor, and develop a team of Account Executives to exceed revenue targets across mid-market health systems and healthcare organizations. Define and execute the go-to-market strategy for Hyro's mid-market segment, including mid-market health systems, independent physician groups, healthcare retail, mid-market health plans, diagnostic centers, and urgent care organizations. Build and enforce a high-accountability operating rhythm across forecasting, pipeline management, qualification, deal strategy, and coaching, using MEDDIC, MEDDPICC, or a similar qualification framework, for average deal sizes of $200,000 to $250,000 ARR and sales cycles of roughly 7 to 8 months. Support your Account Executives in complex sales cycles, including multi-department and executive-level engagements across clinical, operational, and financial stakeholders. Partner cross-functionally with Marketing, Product, Solutions, and Engagement Managers to align messaging, enablement, value frameworks, and competitive positioning for the mid-market segment. Provide reliable forecasting and performance insights to the CRO and executive leadership. Recruit, onboard, and retain top mid-market sales talent as the segment scales. Monitor healthcare market shifts, emerging competitors in conversational and agentic AI, ecosystem partnerships, and regulatory changes to guide strategic direction. Operate as a culture carrier, modeling clarity, ownership, accountability, and urgency.
Work setup: Remote