About the role
Scheck Hillel Community School, a large Orthodox Jewish community school located in sunny North Miami Beach, Florida is currently accepting resumes for an experienced full time Social Media Strategist.
The Social Media Strategist leads the development and execution of high quality, engaging social content for Scheck Hillel Community School, expertly capturing on campus and off campus events/initiatives and transforming these moments into “click worthy” content that will resonate with our target audiences.
We seek an inspiring creator, equally excited to concept, capture and produce content for Scheck Hillel Community School. The ideal candidate will be a self starter, driven and passionate about translating institutional objectives into compelling social content for online and offline marketing campaigns.
Responsibilities:
• Serve as the eyes and ears for Scheck Hillel Community School – capturing key events and everyday life with dynamic still photos and videos.
• Work closely with the Marketing Manager to develop and maintain both a coverage and a social media production calendar.
• Strategize long-term content planning to ensure messaging aligns with institutional priorities, key events, and annual goals.
• Plan content proactively by developing monthly and quarterly social media calendars that incorporate Jewish and national holidays, school milestones, and community events.
• Implement and maintain a content matrix to ensure equitable coverage across all school divisions, departments, grade levels, and program areas.
• Develop and execute a social media strategy to increase brand awareness and engagement across various platforms including Facebook, Instagram, LinkedIn and more.
• Create and curate engaging content including text, image, and video for social media posts.
• Edit reels and short-form videos, staying up to date with current trends to create engaging and relevant social content.
• Monitor and analyze social media performance using relevant tools and metrics.
• Collaborate with non-educational and educational teams to align social media strategy with overall marketing efforts.
• Stay up-to-date with the latest trends and best practices in social media and digital marketing.
• Posting and scheduling of planned content in addition to real-time coverage.
• Manage assets by maintaining an organized system for raw files, editing selected representative images/videos, and loading approved imagery to shared content repository.
• Create family-facing photo albums after key events that capture the spirit and excitement of school activities.
• Concept and execute projects that align with the school’s goals and brand identity and that can be repurposed for other online and offline campaigns.
