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Summary
We at CJE SeniorLife are on a mission to help older adults live with dignity, purpose, and connection. We offer a great range of programs and services that adapt to the needs of our communities.
As a Marketing Outreach Specialist, you're the connector, the storyteller, and the growth driver behind Weinberg Community. You'll be out in the field, building relationships, sparking partnerships, and creating opportunities that bring people through our doors. From planning events to developing outreach strategies, you turn connections into meaningful engagement—and engagement into growth.
Compensation
Salary: $75k to $80k with potential for commission.
Schedule
Hours: Monday to Friday, 8:30 am to 5:00 pm.
Union Status
Membership: Union membership is not an option.
Who We Are
Agency Overview: CJE SeniorLife is a leading provider of services for older adults. We're dedicated to enhancing quality of life through compassionate care, innovation, and community engagement.
Role Overview
As a Marketing Outreach Specialist, you're the connector, the storyteller, and the growth driver behind Weinberg Community. You'll be out in the field, building relationships, sparking partnerships, and creating opportunities that bring people through our doors. This is an on-site role.
What You'll Do
Essential Responsibilities
Referral Development & Relationship Management
• Proactively identify, source, and cultivate new referral partners, focusing on synagogues, medical practices—especially neurologists and geriatricians, hospital discharge planners, and healthcare/short-term rehab centers.
• Build and maintain strong relationships with referral sources to generate consistent, qualified leads.
• Conduct regular outreach visits, presentations, and follow-ups to strengthen partnerships and drive referral volume.
• Partner with organizations, hosting events inside and outside of Weinberg to increase community presence.
Outreach Strategy & Planning
• Collaborate with the Community's Marketing Outreach Specialist for a coordinated approach to partnerships.
• Develop, write, and implement an annual outreach plan with clear objectives, KPIs, and timelines aligned with organizational goals.
• Monitor performance against targets, analyze outcomes, and adjust strategies to optimize results.
Awareness-Building Activities & Events
• Create and execute targeted outreach events, professional education sessions, and community presentations to boost brand visibility and drive growth.
• Plan and implement sponsorships at senior fairs, community events, and professional networking opportunities.
• Partner with Weinberg's marketing and sales teams to support campaign ideas and deliverables.
Collaboration & Internal Support
• Engage internal team members—clinical, sales, leadership, and program staff—to support outreach efforts and presentations.
• Participate in the move-in process for new residents, providing administrative support as needed.
• Support the sales team with tours, lead cultivation, and events.
• Monitor supply and initiate replenishment of marketing materials and promotional items.
CRM & Data Management
• Maintain the CRM to accurately document outreach activities, referral source interactions, follow-ups, and reporting.