About the role
Our client is a leading e-commerce growth partner that helps consumer brands scale across major online marketplaces and digital commerce channels.
As social commerce continues to evolve, our client is expanding its TikTok Shop and affiliate marketing capabilities and is seeking an experienced TikTok Shop Channel Manager to help lead this initiative.
This role will be responsible for managing and growing TikTok Shop channels across multiple brands while helping build and scale a newly expanded affiliate and creator marketing offering.
The ideal candidate combines hands-on TikTok Shop expertise with strong project management, relationship-building, and growth strategy skills.
Responsibilities:
Own and manage TikTok Shop strategy and execution across a portfolio of many different brands
Oversee storefront setup, product listings, promotions, shop health, catalog management, and overall channel performance
Develop and execute growth strategies designed to increase visibility, engagement, conversion rates, and revenue
Help build and scale affiliate and creator marketing programs across multiple brands
Identify, recruit, onboard, and manage affiliate and creator relationships that drive awareness, traffic, and sales
Coordinate campaigns, partnerships, deliverables, and timelines across multiple stakeholders
Serve as the primary point of contact for TikTok Shop initiatives, ensuring alignment between clients, creators, affiliates, and internal teams
Monitor performance metrics including GMV, conversion rates, affiliate contribution, product performance, and overall shop health
Analyze campaign results and provide actionable recommendations to improve outcomes
Manage multiple brands, campaigns, and priorities simultaneously while maintaining exceptional attention to detail
Stay current on TikTok Shop updates, platform features, creator trends, algorithm changes, and social commerce best practices
Collaborate with internal teams to identify new opportunities for growth, product launches, promotions, and creator partnerships
