About the role
Director of Growth & Market Strategy
Lakewood, NJ
$150,000
Full-Time | Executive-Level
Position Overview
A growing ABA organization is seeking a strategic, results-driven Director of Growth & Market Strategy to lead its marketing, business development, branding, and overall growth initiatives.
This executive-level position is responsible for building a scalable growth strategy that drives client acquisition, strengthens referral relationships, increases brand visibility, and supports employee recruitment.
The ideal candidate is a strong leader who combines strategic vision with hands-on execution, understands digital marketing and relationship-driven business development, and knows how to build systems that deliver measurable results.
Key Responsibilities
Growth Strategy & Leadership
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Develop and execute comprehensive marketing and business growth strategies.
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Identify opportunities for expansion, new markets, partnerships, and increased market presence.
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Lead and oversee the Director of Business Development, ensuring alignment across all growth initiatives.
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Establish measurable KPIs and systems to track performance, lead generation, and growth.
Marketing & Digital Strategy
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Oversee digital marketing initiatives, including SEO, paid advertising, website optimization, and social media.
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Manage external marketing agencies, creative partners, and digital vendors, ensuring accountability and strong ROI.
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Develop campaigns that drive client acquisition, employee recruitment, and brand awareness.
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Ensure consistent branding and messaging across all marketing channels.
Business Development & Referral Growth
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Lead strategies to expand referral networks and strengthen relationships with healthcare providers, schools, and community organizations.
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Align digital marketing efforts with business development outreach to create a consistent pipeline of new clients.
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Develop systems to track referral activity, engagement, and conversion.
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Identify strategic partnerships that support long-term organizational growth.
Branding & Employee Engagement
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Strengthen the organization's brand identity, reputation, and market positioning.
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Oversee internal and external communication strategies.
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Partner with HR to develop marketing initiatives that support employee engagement, retention, and recruitment.
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Ensure marketing initiatives align with organizational goals and values.
Qualifications
