Marketing Manager

About the role

THE ROLE The Marketing Manager owns AOSN’s marketing function end to end, including strategy, brand, content, and channels. You will build an annual marketing plan tied to our growth goals, put in place the processes and asset library that let a small team support a large network, and measure what works. You will be the marketing partner to operations leaders, practice teams, and doctors, translating their needs into clear plans, and the steward of the AOSN brand with referring veterinarians, pet parents, candidates, and the specialty community.

Requirements

• WHAT YOU WILL DO
• Set Marketing Strategy and Drive Growth
• Build and own an annual marketing strategy and plan that supports AOSN’s growth goals, specifically referral growth, new client acquisition, new-location launches, and integration of newly acquired practices.
• Develop targeted programs for AOSN’s core audiences: referring veterinarians, pet parents, and the specialists and team members we want to recruit.
• Partner with operations and practice leadership to identify growth opportunities by market, specialty, and location, and build campaigns to capture them.
• Support doctor recruitment with the Recruiting team through employer branding, recruitment campaigns, and candidate-facing materials.
• Set marketing KPIs, track performance, and report results and ROI to leadership; use data to refine spend and priorities.
• Own the marketing budget and manage agency and vendor relationships.
• Build Our Brands and Reputation
• Own the AOSN brand and the brand architecture across our practices, ensuring a consistent, professional presence as the network grows.
• Develop and enforce brand standards, messaging, and voice; serve as the final brand approver.
• Build AOSN’s external reputation with referring veterinarians, the specialty community, and pet parents through thought leadership, doctor spotlights, case stories, and PR.
• Manage online reputation, including review monitoring and response strategy across Google and other platforms.
• Plan and lead AOSN’s presence at industry and specialty conferences (for example, ACVIM Forum, NAVDF, ACVS Surgery Summit, and VCS), from materials and booth through follow-up.
• Create and Manage Collateral and Assets
• Build and maintain a centralized, organized library of brand assets, templates, photography, video, and collateral that practices and teams can easily access.
• Create and refresh referral materials, client education pieces, signage, and practice-level collateral in both print and digital formats.
• Establish intake, review, and approval workflows so marketing requests are prioritized and delivered on time and on brand.
• Lead Our Digital, Print, and Social Presence
• Own the AOSN website and practice web pages, including content, user experience, local SEO, and conversion to appointments and referrals.
• Lead social media strategy across platforms, including content calendars, community engagement, and performance tracking.
• Plan and execute digital campaigns, including paid search and social, email, and referring-veterinarian communications.
• Oversee print production, from direct mail and brochures to signage and event materials.
• Manage Google Business Profiles and online listings for every location.
• Lead and Develop the Team
• Lead, coach, and develop the Marketing Coordinator, setting priorities and growing the team’s creative and digital capabilities.
• Act as the marketing partner to practice leaders and doctors, translating their needs into clear plans.
• Contribute hands-on creative work as needed, including copywriting, graphic design, and video editing.
• Model and champion AOSN’s mission, vision, and core values.
• Other duties as assigned to support the needs of the business.