← All jobs
Overview We are seeking a highly analytical and detail-oriented Senior Analyst to support media & creative analytics and measurement across campaigns. This role is responsible for transforming data into clear, actionable insights that inform campaign optimization and support future planning. The Senior Analyst partners with media, strategy, and analytics teams to ensure data is accurate, insights are relevant, and outputs are polished and decision-ready—with a focus on enabling faster, smarter media decisions. Responsibilities Analyze cross-channel media performance and deliver insights to support campaign optimization and planning Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes. Translate data into clear findings and actionable recommendations Support development and execution of measurement frameworks and learning agendas Conduct audience, competitive, and performance analysis to inform strategy Partner with media teams to identify in-flight optimization opportunities Build and maintain dashboards and reports that are intuitive and decision-ready Support data automation and pipeline development (e.g., GCP, Funnel.io) Ensure data accuracy, consistency, and quality across outputs Contribute to presentations with insight-driven storytelling, not just data reporting Core Capabilities (Strategy, Analytics & Tools) Applies measurement frameworks to analyze media performance and audience behavior Identifies performance drivers, trends, and optimization opportunities Synthesizes data across sources into clear, actionable insights Uses tools (CM360, Meta, Adobe/GA4, Tableau/Looker, Funnel.io) to analyze and visualize data effectively Supports automation efforts to reduce manual reporting and improve efficiency Applies analytical thinking to answer business and campaign performance questions Maintains strong data quality, organization, and taxonomy standards Communication & Collaboration Translates data into clear, concise insights and recommendations Contributes to client and internal discussions with fact-based, insight-driven input Supports development of polished presentations and reporting outputs Partners with cross-functional teams to ensure alignment on performance and insights Continuously improves deliverables to move from reporting toward insight-driven storytelling
Work setup: Hybrid