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Role Summary As Butter's first Head of Content & Media, you'll build our media arm from the ground up. Think of it as launching a channel from scratch inside a software company. You'll create bite-sized video content on a weekly cadence, test formats and hooks relentlessly, and build a team of editors, motion designers, and writers to scale it. Working directly with the CEO, you'll turn product launches, partner collabs, and tutorials into content people actually want to watch, not feature announcements. Key Responsibilities Domains You'll Own: Content cadence and output (2–3 pieces per week to start) Creative direction and hook testing Freelance production team Creator and influencer collaborations Audience growth and content performance Overall You'll: Stand up Butter's content engine from zero: formats, workflows, and a publishing calendar Concept, script, and direct short-form video that stands out rather than copying what's already out there Run structured experiments on hooks, formats, and platforms, then double down on what works Recruit, brief, and manage a bench of freelance video editors, motion designers, and copywriters Partner with creators and influencers to extend reach through collaborations Turn new features, tutorials, and partner collabs into entertaining, shareable content Build the systems and feedback loops that keep content shipping consistently [Help design a scalable production model, including a potential offshore team]