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What will you do: Hire, train, and manage a team of media experts Manage a budget of over $250K/month in paid advertising across Google Ads, Meta, YouTube, LinkedIn, and other relevant platforms Define audiences and build dedicated campaigns across all platforms Own and optimize email marketing campaigns and nurture programs that contribute to pipeline generation Lead ongoing experimentation across the funnel — CRO, A/B testing, landing page optimization, and testing new growth hypotheses Own SEO strategy and execution, no task too big or small, including emerging AEO practices, to grow organic visibility and drive pipeline growth across traditional and AI-driven search. Own webinar strategy and execution end to end: initiation, planning, management, promotion, and performance analysis Work closely with Product Marketing and Creative teams to create top-notch campaigns Work closely with Sales and Revenue Operations to align campaigns with pipeline goals, improve lead management, and identify opportunities across the funnel Implement measurement and attribution tools to test the effectiveness of our different channels Measure and report on performance across all digital marketing campaigns, assessing against ROI and KPI goals Lead and support high-impact growth initiatives as new opportunities and business priorities emerge Take an active role in shaping our growth marketing strategy Evaluate and evolve external media agency/vendor relationships, holding partners accountable and driving structural improvements