
Position Overview: An established multichannel retailer is seeking an experienced Private Label Product Development Manager to lead the strategy, development, launch, and growth of its private label product portfolio. This is a highly visible, entrepreneurial role responsible for identifying market opportunities, developing new products, managing a large SKU portfolio, and driving products from concept through commercialization across e-commerce, marketplace, and retail channels. The ideal candidate has a proven track record of private label and e-commerce success, takes a highly proactive approach to product development, stays ahead of market and technology trends, continuously analyzes competitors and category opportunities, and presents data-driven product recommendations to leadership supported by sales, margin, and market analysis. Responsibilities: Own and execute the private label product roadmap, identifying new product opportunities, category expansions, and assortment optimization strategies Conduct ongoing competitive and category analysis to identify market gaps, emerging trends, and opportunities to outperform competing private label programs Monitor industry trends, manufacturer roadmaps, and upcoming product launches to proactively develop complementary products ahead of market demand Develop and present data-backed product proposals to leadership, including market analysis, revenue forecasts, margin opportunities, competitive positioning, and investment recommendations Partner with overseas sourcing teams, suppliers, and manufacturing partners to manage sourcing, samples, timelines, production, and product costing Coordinate with merchandising and leadership teams regarding pricing strategies, minimum order quantities, tooling investments, and final product approvals Manage the product development lifecycle across a large portfolio of SKUs, including new launches, product enhancements, refreshes, and line extensions Monitor development timelines, identify risks, and ensure products are launched on schedule and within budget Oversee packaging, labeling, compliance requirements, certifications, product graphics, and overall brand consistency Manage product content development, including specifications, product copy, imagery direction, and marketplace assets Partner with marketing, merchandising, and digital teams to successfully launch products across e-commerce, retail, and marketplace channels Leverage e-commerce performance data, customer feedback, reviews, and marketplace insights to drive product decisions and portfolio growth Track product performance, including sales, profitability, margins, customer reviews, returns, and overall portfolio health Recommend assortment additions, enhancements, pricing adjustments, and product discontinuations based on performance metrics and market demand Provide regular reporting, analysis, and strategic recommendations to senior leadership