Website Management • Manage routine website content updates and time-sensitive changes in WordPress. • Build, edit, test, and publish webpages, forms, registration pages, and landing pages. • Own the writing and optimization of website content, leveraging SEO and GEO strategies to improve clarity, relevance, discoverability, and audience engagement. • Maintain content quality, accuracy, accessibility, and governance standards. • Coordinate complex development and technical projects with external web developers as needed.
SEO & GEO Strategy • Lead the Federation’s SEO and GEO strategy to improve visibility across both traditional and AI-powered search platforms. • Apply best practices for content structure, metadata, headings, internal linking, image descriptions, and content freshness. • Monitor website and search performance, maintain dashboards, and recommend improvements based on data and insights. • Partner with content owners and web developers to implement strategic and technical enhancements.
What You Need to Succeed • Bachelor’s degree in marketing, communications, journalism, digital media, or a related field, or equivalent professional experience. • Five or more years of experience in marketing communications, digital marketing, project management, website management, or a related field; nonprofit or fundraising experience is preferred. • Strong project management skills, with demonstrated success managing multiple priorities, calendars, workflows, and approval processes. • Excellent writing, editing, proofreading, and message development skills. • Hands-on experience with WordPress, email marketing platforms, website analytics, and digital quality assurance. • Experience supporting or managing organizational social media channels, including content coordination, publishing, and performance monitoring. • Working knowledge of SEO and GEO strategy, as well as content optimization best practices. • Proficiency with Microsoft 365 and Asana; experience collaborating with graphic designers and web developers. • Strategic, collaborative, highly organized, and committed to using marketing to advance philanthropy and community impact. • Interest in the Jewish community, Israel, philanthropy, and mission-driven work is preferred. • This collaborative, hands-on role requires regular in-person work and occasional evening or weekend availability for programs, events, and special initiatives.