
Key Responsibilities We welcome media professionals holding roles in Media Planning, Media Planning & Strategy, Digital Investment, Paid Social Activation, Programmatic Activation, Search Activation, Digital Marketing Sciences (Data + Analytics), Paid Retail Media (Search, Programmatic, Site Direct) who have a passion for innovation across the media supply chain (Omni-Channel, Ad Tech, Programmatic, Paid Social, Paid Search, CTV, Retail Media and Commerce). · The ideal candidate will have 8+ yrs years of professional work experience leading omni-channel strategy, digital strategy, insights and/or activation. · Possess & can exemplify trusted digital media fundamentals knowledge and an interest in current trends · Possess the combination of an analytical and story-telling mindset. You can easily review initial data sets, know when/how to dig deeper into the data to effectively create a story · Experience analyzing & summarizing digital campaign reports, developing an action plan – the optimizations, why the optimizations are important and the estimated learnings from the campaign/optimizations (ensuring it aligns to the campaign objectives) · Experience in planning the media strategy, planning and/or executing campaigns for large-scale clients (>50M USD annually) on adtech platforms and tools like: DV360, TTD, Meta, TikTok, Snapchat, X, Pinterest, Campaign Manager, Google Ads, SA360, 3rd Party Ad Verification Partners (IAS/DV), etc… · Innovator who looks for the why behind the facts · Has proven examples of creating campaign(s) embracing a digital trend and/or new partner that solved a client challenge · Confidently write client facing presentations as well delivering the presentation to clients (strong written & verbal presentation skills) · Understanding of the CTV and Retail Media is advantageous · Proven leadership in managing teammates with 0-7 yrs experience (guiding the day to day as well as career development) · Seasoned in the use of Business Intelligence Tools (PowerBI, Tableau, etc, along with a robust MS Office suite experience) · Detail oriented, organized, solution oriented · Desire to continuously learn & is curious · Willingness to travel (less than 25%) Skills, Knowledge and Expertise We welcome media professionals holding roles in Media Planning & Strategy, Integrated Video Investment, CTV Specialist, Marketing Sciences (Data + Analytics) who have a passion for innovation across the dynamic media supply chain. • The ideal candidate will have 8+ yrs years of professional work experience leading omni-channel strategy, integrated video and/or digital strategy, insights and/or investment • Possess strong knowledge of media investment strategies, implementation practices (e.g. reporting/stewardship), and current trends • Possess the combination of an analytical and story-telling mindset. You can easily review data sets, know when/how to dig deeper into the data, to effectively create a story • Experience in planning the media strategy, planning and/or executing campaigns or the data and analysis for large-scale clients (>$50M USD) • Experience using and/or understanding Integrated TV tech & research platforms and tools like: Mediaocean, Kantar, AdIntel, MBox, Alternate Currency & Measurement Partners (ie VideoAmp, Comscore, iSpot, Nielsen), DSPs (ie The Trade Desk, DV360, Yahoo), the various R/F programs and other advanced Integrated Video tech solutions • Experience with 3rd party ad verification partners • Confidently write client facing presentations as well delivering the presentation to clients (strong written & verbal presentation skills)
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