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• Develop strategies to engage audiences beyond the Temple's existing membership and traditional networks.
• Identify and cultivate relationships with community organizations, schools, businesses, and regional partners that can expand MLRT's visibility and impact.
• Create outreach campaigns that position MLRT as a welcoming destination for Jewish life, learning, worship, and community engagement.
• Develop initiatives to attract young families, unaffiliated Jews, interfaith households, and individuals seeking meaningful community connections.
Public Relations & Media Relations
• Build and maintain relationships with local, regional, and Jewish media outlets.
• Develop proactive public relations strategies that elevate MLRT's profile and highlight its leadership, innovation, programs, and community impact.
• Identify opportunities for earned media coverage, speaking engagements, thought leadership, and community recognition.
• Draft press releases, media statements, and key messaging as needed.
• Position Main Line Reform Temple as a trusted and visible voice in the greater Philadelphia Jewish and civic communities.
75th Anniversary Marketing & Legacy Planning
• Lead the development and execution of a comprehensive marketing and communications strategy for the Temple's 75th Anniversary celebration.
• Collaborate with clergy, staff, lay leadership, and anniversary committees to create a year-long campaign that celebrates MLRT's history, honors its legacy, and inspires future generations.
• Develop storytelling initiatives, historical features, special events promotions, community engagement opportunities, and legacy-focused campaigns.
• Ensure that anniversary initiatives contribute to long-term brand awareness, membership growth, and community engagement beyond the celebration year.
Content Strategy & Storytelling
• Create compelling written and visual content for newsletters, email campaigns, websites, social media, advertising, fundraising initiatives, and special projects.
• Oversee the congregational communications calendar to ensure strategic, coordinated messaging across all departments.
• Highlight stories, celebrations, milestones, and meaningful moments that showcase the richness and diversity of Temple life.
• Develop audience-specific messaging that supports engagement, participation, and organizational goals.
Digital Marketing & Communications
• Oversee website strategy, content management, and user experience.
• Manage email marketing platforms, CRM/database communications, and audience segmentation.
• Monitor digital engagement metrics and utilize data-driven insights to improve performance.
• Develop and implement digital marketing campaigns that support membership growth, program participation, fundraising, and community awareness.
Social Media & Creative Direction
• Develop and execute an integrated social media strategy that advances organizational goals and broadens audience reach.
• Ensure consistency of voice, messaging, visual identity, and branding across all platforms.
• Design and oversee creation of promotional materials, digital graphics, signage, publications, and campaign assets.
• Maintain and evolve Temple brand standards to reflect organizational priorities and future growth.
