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The Director of Communications and Marketing will serve as an integral part of our B'nai Torah team, focusing on strategy and content that upholds B'nai Torah's visual brand identity. This person will be a strong strategist responsible for managing the creation and execution of graphic, print, and digital design work related to events, fundraising initiatives, email and social media campaigns, printed collateral, and more. The ideal candidate will possess creative vision, energy, and enthusiasm.
About B'nai Torah Congregation
B'nai Torah Congregation is one of the largest Conservative congregations in Florida, located in Boca Raton. We have a robust staff of talented and committed individuals who support our world-class clergy team in serving a 1,300-household membership. Our Early Childhood Center and thriving Religious School provide high-quality Jewish education to hundreds of students every week. Our unparalleled Shabbat services are known internationally, and more than 2,000 people join us in person for our High Holy Days services every year.
Communications Skills and Responsibilities
• Develop, implement, and evaluate an annual communications plan.
• Use problem-solving capabilities and work comfortably on and deliver messages through a variety of platforms.
• Bring the confidence, managerial skills, and marketing strategy skills to guide the team.
• Provide leadership to and coordinate between departmental staff to ensure marketing and communication efforts are coordinated, consistent, high-quality, and engaging.
• Use analytical skills to solve problems and find the best way to convey a message.
• Use creativity to produce exciting and interesting content.
• Use organizational skills to multitask and prioritize projects while working to deadlines in a fast-paced environment.
• Work across a variety of digital platforms and create web and mobile content.
• Demonstrate strong written, verbal, and digital communication skills.
Marketing Skills and Responsibilities
• Oversee promotion and advertising efforts to drive sales and build brand awareness. Develop an overall marketing plan, approve campaigns, and measure the return on investment of various advertising methods.
• Demonstrate excellent written and verbal communication skills.
• Use innovation and creativity to create new strategies.
• Lead groups and make decisive choices.
• Collaborate with others and incorporate ideas into strategies.
• Manage time and stay organized to meet strict deadlines.
• Use analysis and design software proficiently.
• Apply knowledge of internet marketing campaigns, including SEO.
• Make high-level decisions regarding advertising campaigns.
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
• Analyze and measure the effectiveness of campaigns and advertising methods.
• Collaborate with leadership and team members.
• Develop and execute marketing strategies.