About the role
Why This Role Matters
Every viral campaign starts with precision targeting and flawless media execution. As a Media Buyer, you'll turn creative excellence into performance results, deploying millions in ad spend across Meta, TikTok, YouTube, and emerging platforms for US brands.
You'll combine analytical rigor with creative intuition, ensuring every dollar spent fuels data-driven learning and exponential brand growth.
What You'll Do
Launch & Optimize Campaigns
Plan, execute, and optimize paid media campaigns across Meta, TikTok, YouTube, and other digital platforms.
Manage budgets, bidding strategies, and audience targeting to maximize ROI.
Continuously A/B test creatives, audiences, and placements to identify scalable winners.
Analyze & Report Performance
Track and interpret campaign data daily to identify performance trends.
Build and present reports highlighting insights, learnings, and optimization strategies.
Translate numbers into actionable strategies for creative and strategy teams.
Collaborate Cross-Functionally
Work closely with creative, production, and strategy teams to ensure ads are optimized for performance and storytelling.
Provide feedback loops between creative and data, informing what works and what doesn't.
Support the strategy team in developing media plans and client recommendations.
Scale Efficiently
Manage and scale ad accounts with 5 to 6 figures in monthly spend.
Identify growth opportunities and emerging channels to stay ahead of the competition.
Proactively propose testing strategies and budget reallocations to maximize performance.
Stay Ahead of Trends
Keep up to date with algorithm updates, platform best practices, and performance marketing innovations.
Experiment with new ad formats and beta programs to drive early adopter advantage.
